Loop Sessions
Design with a beat to it
The Loop Sessions are music production gatherings that take place in several cities around the world. It's a friendly space to hang out with musicians and create some neat beats in the process. Although they all build up from the same principles and collaborate amongst each other, the different cities' sessions are independent and have their own identity.
I had the opportunity to help out with bringing the first Loop Session to Buenos Aires. We aimed to create something new that we felt represented our vision for the project in that city and also paid homage to some of the other sessions. I also got the chance to work closely with the Toronto edition.
Another consideration was the possibility of adapting the brand to work with different cities, for example, São Paulo, since the project would shortly arrive there as well. Lastly, we hope and encourage that this identity will grow and mutate as the project itself grows.
