La Movida
Social work with a rythm to it
La Movida is an art and music workshop for kids and teenagers from impoverished neighbourhoods that aims to promote respect and develop responsibility and teamwork. They meet weekly in Los Troncos (Partido de Tigre, Buenos Aires, Argentina), and attendance is free.
When they were starting, a friend of mine who volunteered there came to me for help developing a brand in order to get patrons and volunteers. The team wanted to work with the shapes of hands for the logo, as they felt it was representative of both the musical and social side of the group's effort. For the rest of the system, we prioritised making elements colourful, playful, and simple, keeping in mind ease of handover for collaboration with different volunteers.
When they were starting, a friend of mine who volunteered there came to me for help developing a brand in order to get patrons and volunteers. The team wanted to work with the shapes of hands for the logo, as they felt it was representative of both the musical and social side of the group's effort. For the rest of the system, we prioritised making elements colourful, playful, and simple, keeping in mind ease of handover for collaboration with different volunteers.
